For nearly 80 years, DuTrac has been constantly evolving as a financial institution. Now, we are excited to introduce the latest step in our path forward. We’ve refreshed our logo with new colors to represent better the core values of DuTrac and its service commitment to the membership. 

Blue symbolizes trust, loyalty and stability. It signifies our dedication to building strong relationships with our members, business partners and employees. Gray represents balance, intelligence, compromise and seriousness. Combined, these colors reflect a modern touch to our brand. They underscore our adaptability and resilience in an ever-evolving business landscape.

The refreshed logo colors reflect the membership and the business environment of today. However, by keeping the design of the logo, we are committed to DuTrac’s unwavering best traditions of superior member service under all conditions. There is no doubt that change is a constant, and we are constantly evolving to meet these changes.

“We are present for our members. We recognize their dynamic financial service needs and understand those needs will continue to evolve,” stated CEO Andrew Hawkinson, describing the symbolism behind the logo refresh. “DuTrac is committed to providing innovative, modern products and services ahead of that change. Our new, refresh of the logo reflects the membership and our commitment, yet maintains all of the core values DuTrac is known to bring forth in its service to its members.”

As we roll out our new logo, members will see it first on places such as our website, e-banking and smart app as well as in our communications and promotions. However, you may also notice the previous logo featured in other areas as we work to get everything updated.

We are excited to reveal a refreshed logo, and we hope you will like its new look.